Earlier this month, June 2012, me and a couple of us photo hobbyists got tapped by the company’s Marketing and Branding team to shoot the video for the new recruitment campaign. Least to say, we weren’t prepared for the onslaught of new stuff that were gonna be thrown our way. Good thing we managed to bring on board another photograper comrade who’s had more exposure in DSLR videography. We got a good schooling on a bunch of stuff in terms lighting, framing and directing our subjects. It was a fun and tiring experience and one I don’t regret sidelining my deskjob for even if it was just for a while.
The process was completely new to a lot of us photo hobbyists in the office as our concepts were still mostly static and very much centred in a single moment to convey a whole message. Luckily one of our comrades had some experience and showed us how different things were in terms of shooting an entire sequence from lights, to action and to cut. We often found ourselves being quite giddy to see the end result in a single scene. And we did several scenes. To think it pretty much got into the way of the jobs of everyone who was involved for an entire week.
Here we were, a bunch of rag tag, DIY photo hobbyists working on a 5-10 minute video with minimal acting just for a company recruitment presentation. I can’t imagine the manpower and hours spent by YouTube film makers Freddie Wong and WongFu productions. The amount of effort dedicated to such simply executed films with such craftsmanship and artistic merit just blows my mind. As I saw snippets of our short film, I truly am quite excited with our final output. I guess what I’m truly proud of in this project is that I got to try out time lapse photography. Even if the clips only called for a few seconds, I had my camera snapping at intervals for an hour or two at the same intersection and office façade. If one can say they’re skills level up in steps, I think in those couple of weeks of shooting, we went up a couple of floors. In a sprint pace. Experience is indeed the best teacher and you often learn more than what you expect from the amount of effort you put out.
Who would’ve thought that just a few months ago, me and my fellow photo hobbyists friends were only taking simple office portraits getting a crash course in studio lighting would end up working on such a big project for the company. Pro Bono at that… I think we got the short end of the stick in this deal in terms of compensation. But at least we know that we can have a life outside of our desk jobs and possible even profit from it. Ambitious? Indeed. Capable? Definitely.